Analisis Hubungan Citra Merk dan Kualitas Produk Terhadap Kepuasan Konsumen Pengguna Kendaraan Listrik di Indonesia

2024-09-13T08:32:36+00:00

This study aims to analyze the influence of brand image and product quality on customer satisfaction in the electric vehicle industry in Indonesia. A strong brand image and high-quality products are critical factors for electric vehicle manufacturers to build consumer trust and increase sales. In the context of the growth of electric vehicles as an environmentally friendly alternative, this research is grounded in the concepts of customer satisfaction, brand image, and product quality. The study employs a quantitative approach, utilizing a survey involving 154 respondents who are users of two- and four-wheeled electric vehicles. The collected data were analyzed using multiple linear regression to examine the partial and simultaneous effects of the two independent variables on the dependent variable. The results show that brand image and product quality have a significant positive influence, both partially and simultaneously, on customer satisfaction. These findings contribute theoretically to the marketing literature by reinforcing the role of brand image and product quality in enhancing customer satisfaction. Furthermore, the results can be useful for the electric vehicle industry in Indonesia in efforts to improve customer satisfaction through the optimization of brand image and the quality of products offered.

Strategi Rekrutmen dan Seleksi Karyawan Disabilitas di PT Sumber Alfaria Trijaya Tbk

2024-07-11T03:58:20+00:00

PT Sumber Alfaria Trijaya Tbk is committed to providing equal employment opportunities to people with disabilities. This research aims to develop a recruitment and selection strategy for employees with disabilities at Alfamart as an inclusive company. The research method is descriptive qualitative. Primary data sources were obtained through interviews with PT Sumber Alfaria Trijaya Tb management team who understand the business direction and human resource management strategy of the company. Meanwhile, secondary data was collected through document study. The research results show that the strategic direction of the PT Sumber Alfaria Trijaya Tb organization is to become an open inclusion company for people with disabilities. Therefore, human resource management strategy must be derived from organizational strategy in a series of human resource management activities, especially starting from employee recruitment and selection activities. This research proposes a draft strategy for recruitment and selection of employees with disabilities at PT Sumber Alfaria Trijaya Tbk as an inclusion company through implementing a buy and make strategy for employees with disabilities, as well as collaborating with foundations and schools for people with disabilities to include a retail learning curriculum as an effort to reach more potential employees, as well as improving methods for selecting disabled employees and developing the business technology-based selection process. Finally, this research also provides practical and academic suggestions.

Journal of Emerging Business Management and Entrepreneurship Studies

Analisis Hubungan Citra Merk dan Kualitas Produk Terhadap Kepuasan Konsumen Pengguna Kendaraan Listrik di Indonesia

Strategi Rekrutmen dan Seleksi Karyawan Disabilitas di PT Sumber Alfaria Trijaya Tbk