Journal of Emerging Business Management and Entrepreneurship Studies

The Implementation of Sustainable Supply Chain in The Beauty and Personal Care Industry in Indonesia: The Natural Resource-Based View

Natasha Vidi Salsabila — 2025-05-28

This study aims to understand the knowledge of the beauty and personal care industry in Indonesia about sustainable supply chain and assess the impact of consumer views about sustainable supply chain implementation on corporate image and purchase intention. Specifically, the study tests the relationships between customers’ knowledge regarding firms’ sustainable supply chain practices and firms’ corporate image. Sustainable supply chain practices are measured through the extent of sustainable procurement, sustainable warehousing, sustainable product design, sustainable energy, sustainable transportation, reverse logistics, and sustainable waste management. Customers’ perception on the corporate image would further increase their purchase intention. The research uses a quantitative approach by surveying 438 beauty and personal care product users. The results show that sustainable waste management is the most recognized and perceived implementation that contributes to a good corporate image regarding sustainability. Therefore, beauty and personal care companies can leverage the customer perception of sustainable supply chains by emphasizing sustainable waste management through different strategies and educating customers on sustainable supply chain practices. The findings of this study provide valuable insight into the practical effectiveness of sustainable chain supply in the beauty and personal care industry and provide input to future sustainability efforts on the environment, society, and economics.

How to be ‘Green’ in Apparel Supply Chain? Proposed Model of Green Motives and Practices Relation: A Systematic Literature Review

Diyah Ratna Fauziana — 2025-05-28

The growth of the apparel industry has led to an increase in waste that is disruptive to the environment, while green behavior in its supply chain still needs to be improved. This study aims to investigate the apparel supply chain’s green motives and green programs and propose a relevant model based on the result. The systematic literature review was carried out in three stages based on the PRISMA Protocol. The study obtained 409 articles from the Scopus database, and after conducting the filtering stages, 35 articles were yielded and analyzed concerning the research questions. Results showed that the green motives of the apparel supply chain are the stakeholders’ intention and requirements, government support, instability, ethical issues, collaboration partners’ requirements, environmental responsibility of the organizations, and leader commitment. Green practices in the apparel supply chain are decentralizing operations for reverse logistics, promoting circularity in business processes, eco-friendly product development, digitalization along the supply chain, green technology adoption, green advertising, green certification, green collaboration initiatives, and customer education programs. A proposed model of green motives and practices relation was developed to guide government and policymakers in formulating green strategies to promote green practices in the apparel industry.

Enhancing Operational Performance Index Using the Theory of Constraints: A Case Study at PT XYZ

Gusti Ayu Made Hanny Dian Savitri — 2025-05-28

Since the onset of the COVID-19 pandemic, car sales in Indonesia have declined, affecting PT XYZ, a subsidiary of a major automotive company specializing in pre-owned vehicle sales. This study aims to develop a strategy for identifying profitable and fast-selling car types using the Theory of Constraints approach. This applied research employs a mixed-method, including both qualitative and quantitative methods. The qualitative approach involves interviews with three key informants, while the quantitative method uses the Theory of Constraints to assess operational performance through inventory turnover and productivity. A Chi-Square test is also conducted to examine the relationship between these two factors. The study's findings indicate a relationship between inventory turnover and productivity. This suggests that changes in one factor can impact the other, influencing PT XYZ's operational strategies to enhance efficiency and profitability in used car sales. Therefore, the company should consider this relationship when making decisions, including vehicle purchasing and refurbishment planning, to optimize sales performance.

Krisis yang Tak Terlihat: Bagaimana Perencanaan Suksesi yang Tidak Tepat Mengancam Keberlanjutan Bisnis Keluarga

Arry Hendriwal Ananda Putera — 2025-05-28

Penelitian ini bertujuan untuk menganalisis bagaimana Entrepreneurial Orientation (EO), Business Model Canvas (BMC), dan perencanaan suksesi dapat mendorong inovasi dan keberlanjutan pada Usaha Mikro Kecil dan Menengah (UMKM) keluarga di sektor fashion tradisional. Studi ini menggunakan pendekatan kualitatif dengan metode studi kasus pada Usaha Mikro Kecil dan Menengah (UMKM) Muda Mandiri di Bukittinggi yang bergerak di bidang kerancang dan sulaman. Data dikumpulkan melalui wawancara mendalam terhadap empat informan utama (dua pemilik generasi pertama dan dua anggota generasi kedua), serta sepuluh informan pendukung dari Generasi Y dan Z untuk mengonfirmasi preferensi fashion sebagai arah inovasi produk. Observasi dilakukan terhadap proses produksi, aktivitas pemasaran, dan interaksi pelanggan. Analisis data menggunakan teknik tematik untuk mengidentifikasi pola dalam praktik EO, elemen BMC, dan dinamika antargenerasi. Hasil menunjukkan bahwa EO, khususnya proaktivitas, inovasi, dan pengambilan risiko, mendorong perubahan positif, meskipun terdapat kesenjangan visi antara generasi pertama yang mempertahankan pendekatan konvensional dan generasi kedua yang berorientasi digital dan menyasar pasar generasi muda, yaitu Generasi Y dan Z. Integrasi EO dalam BMC mendukung transformasi bisnis, sementara perencanaan suksesi masih menjadi tantangan. Penelitian ini berkontribusi pada kajian bisnis keluarga dan memberi panduan praktis bagi Usaha Mikro Kecil dan Menengah (UMKM) dalam menyelaraskan inovasi, kolaborasi antargenerasi, dan ekspansi pasar.

Preliminary Study on the Dynamics of Food Delivery Driver

Fitri Safira — 2025-05-28

While previous studies have explored the intersection of flexibility and algorithmic control in gig work, there is a notable gap in understanding how drivers strategically manage their idle time, balancing personal autonomy and platform constraints. Additionally, while research has primarily focused on ride-hailing drivers, the experiences of food delivery drivers remain underexplored though it has a unique work environment. This study explores how food delivery drivers in Jakarta manage their daily routines and idle time within the gig economy using a qualitative approach combining non-participatory observations and interviews. The research reveals how drivers navigate idle periods and develop scheduling strategies while working through food delivery apps, shedding light on their time use and work dynamics in this unique context. The findings show that there is a complex interconnection between time, space, and activity, of drivers’ idle time behavior. Furthermore, the research challenges the idea of complete freedom and flexibility in gig work as the scheduling system, designed to reduce idle time, limits drivers’ freedom and flexibility. The result of this study could help platform operators refining their algorithms and support systems to better align driver autonomy with platform objectives, which could improve driver productivity, wellbeing, and satisfaction.

Exploring the Preferences of Prospective Students in Choosing Private Higher Education Institutions

Nanda Alifia Putri — 2025-05-28

As competition among private higher education institutions (PHEIs) in Indonesia intensifies, understanding student preferences becomes essential for developing effective marketing strategies and admission policies. This study investigates the key factors influencing high school students' decisions when choosing higher education institutions in Indonesia, and how these preferences differ between public and private school students. Utilizing the Consumer Decision-Making Process (CDMP) framework, the research employs a qualitative approach. Data was gathered through focus group discussions with nine (9) public school students and in-depth interviews with six (6) private school students from the Jabodetabek area. The findings indicate that public school students prioritize institutional reputation and affordability. In contrast, private school students emphasize program fit and opportunities for personal growth. These results highlight the need for private higher education institutions to tailor their marketing and admission strategies to effectively attract diverse student segments and enhance recruitment outcomes.