Eksplorasi Alasan Kunci Sukses Social Media Influencer Bisnis dan Pemasaran di Indonesia

Authors

  • Dimas Maulana Sekolah Tinggi Manajemen PPM

DOI:

https://doi.org/10.34149/jebmes.v3i1.112

Keywords:

Social Media Influencer, Influencer Marketing, Tik Tok, Instagram, Key Success Factor

Abstract

This research aims to identify the critical factors contributing to Social Media Influencers' (SMI) success in managing their career as content creators. This study involved observing 46 SMI accounts on Tik Tok and Instagram and analyzing the engagement rate as a performance metric for SMIs. A descriptive qualitative method was employed, and data was gathered using analisa.io as a social media analysis platform. The findings suggest that an SMI's success can be attributed to the identity group, primary platform, content pillars, number of weekly posts, content monetization, and hashtag usage. Conversely, this study did not establish a correlation between many followers and decreased performance. The results are intended to inform future research and foster a more profound understanding of SMIs.

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Published

2023-04-28

How to Cite

Maulana, D. (2023). Eksplorasi Alasan Kunci Sukses Social Media Influencer Bisnis dan Pemasaran di Indonesia. Journal of Emerging Business Management and Entrepreneurship Studies, 3(1), 33–46. https://doi.org/10.34149/jebmes.v3i1.112

Issue

Vol. 3 No. 1 (2023): Journal of Emerging Business Management and Entrepreneurship Studies

Section

Articles

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