The Pengaruh Penggunaan Artificial Intelligence (AI) terhadap Tingkat Produktivitas Karyawan dengan Kelompok Generasi sebagai Variabel Moderasi

Authors

  • Bari Fathan Maulana Sekolah Tinggi Manajemen PPM
  • Erlinda Nusron Yunus

DOI:

https://doi.org/10.34149/jebmes.v5i2.239

Keywords:

Artificial intelligence, AI usage, employee productivity, employee age, generational cohort

Abstract

Digital transformation has encouraged the adoption of Artificial Intelligence (AI) across various business sectors to enhance efficiency and employee productivity. This study investigates the impact of AI usage on employee productivity and the role of generational groups as a moderating variable. Using a quantitative survey method involving 405 respondents from employees across multiple industries, the data analysis reveals that AI contributes positively to productivity. However, the findings indicate that generational cohorts—categorized as Generations X, Y, and Z—do not directly moderate the influence of AI usage on employee productivity. These results provide valuable insights for companies in designing effective AI implementation strategies aimed at boosting workforce productivity while considering other influencing factors

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Published

2025-10-31

Issue

Vol. 5 No. 2 (2025): Journal of Emerging Business Management and Entrepreneurship Studies

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How to Cite

The Pengaruh Penggunaan Artificial Intelligence (AI) terhadap Tingkat Produktivitas Karyawan dengan Kelompok Generasi sebagai Variabel Moderasi. (2025). Journal of Emerging Business Management and Entrepreneurship Studies, 5(2), 173-185. https://doi.org/10.34149/jebmes.v5i2.239