he Influence of Company Reputation and Compensation on Gen Z’s Job Application Intention in Jakarta’s FMCG Sector
DOI:
https://doi.org/10.34149/jebmes.v5i2.259Keywords:
Company reputation, compensation, FMCG company, Gen Z, intention to applyAbstract
The transformation in lifestyle, mindset, and preferences of Generation Z (Gen Z) has had a significant impact on the dynamics of the labor market, particularly in the recruitment process within the Fast-Moving Consumer Goods (FMCG) sector in Jakarta. Gen Z is known for favoring work flexibility, social engagement, and transparency. They do not solely consider salary when choosing a workplace, but also take into account the company’s reputation and values. This study aims to examine the influence of company reputation and compensation on Gen Z’s interest in applying for jobs at FMCG companies in Jakarta. The total number of respondents used in this research is 141 individuals of Gen Z domiciled in DKI Jakarta who are interested in applying for jobs to FMCG companies. The data is processed using the SPSS software tool. The research results show that: 1) company reputation partially has a significant positive effect on job application interest, 2) compensation partially has a significant positive effect on job application interest, 3) company reputation and compensation simultaneously have a significant positive effect on job application interest. This study contributes to understanding Gen Z’s employment preferences and helps FMCG firms design more effective recruitment strategies
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